NSPR Radio Pitch and Underwriting kit

Client: North State Public Radio

Challenge: Promote the Up The Road radio show, a North State Public Radio program that highlights local California history and travel, through a detailed and inviting syndication pitch kit with a complimentary underwriting kit. The goal was to increase exposure of the show and entice more stations to feature it on their airwaves.

This project was completed during my internship with Tehama Group Communications.

Duration: 4 months

Program used: Adobe Illustrator

Solution: I explored many directions to highlight the various landmarks and topics discussed in the program but ultimately I featured locations from some of the most popular shows on a California map that when clicked on links to the exact show that can be listened to directly. The radio show is about California travel and encourages local and sustainable travel methods, and sharing little known history of hidden gems with listeners. I formatted all text and images given to me by my teammates to tell a cohesive story with each page. This project also involved a tremendous amount of active communication with clients making day-to-day adjustments, communicating with teammates who wrote the pitch and underwriting content and took photographs, and improved my skills of understanding my clients needs.

*Teammates on the project who contributed to the research and content of the pitch and underwriting kits are Patrice Berry, Valeria Sanchez, Audree Hernandez, and Lizzie Hawkins. Photos taken by Eddie Aldrete.