Mayblue Coffee

Challenge: How does a coffee company from San Francisco establish a new business and operate in a pandemic?

Duration: 3 months

Programs used: Adobe Illustrator, Adobe Dimension, Adobe XD

Solution: This project started with the careful creation of a cohesive brand identity for Mayblue Coffee that was inspired by San Francisco history. Accounting for social distancing, open air seating, and the ordering process, this project tackled every aspect of a customer's journey. To allow customers to order and pick up with social distancing guidelines an app prototype was created to provide directions to store locations and alert customers to any additional safety precautions in place.

*Mayblue Coffee is a fictitious company and this project was an exercise in successful brand development and user experience. Photographs used in app development are from Unsplash.